The purpose of a magazine promo advert is to promote a new album release by a band or artist. These are usually features in magazines, newspapers and the band/artist's official website. Using different platforms to promote an album makes a wider audience aware of the album, resulting in increased record sales and fan base.
The type of format is usually included in the advertisement so people can purchase their ideal copy - they are usually available as digital downloads, CD or vinyl (which is becoming more popular).
These advertisements are simple and easy for the reader to understand straight away by a moments glance. Information is kept to a minimum: the band/artist name, title of the album, release date, and often, where it is available to purchase.
The style of the advert will be an extension of the album cover and style of the band - shown through the colour scheme, layout, and font face.
