A music video is a short film integrating a song with
visual imagery. Music videos are created to promote the artist/band, not just a
particular song. Many artists do not appear on television so music videos
appeal to an audience who want to see them perform.
Music videos are post-modern texts. In 1975, Dyer stated that a music video is a medium intended to appeal to youth subcultures by reinforcing generic elements of musical genres, creating an image/screen persona of the artist.
Music videos are post-modern texts. In 1975, Dyer stated that a music video is a medium intended to appeal to youth subcultures by reinforcing generic elements of musical genres, creating an image/screen persona of the artist.
The first video for this purpose was ‘Bohemian Rhapsody’ by Queen in 1975. It was played on Top of the Pops while the band was touring which meant a larger audience could see them perform instead of just listening.
Now the streaming websites such as YouTube or MySpace allow anyone to pick specific videos to watch instead of watching a playlist on TV, it also allows anyone to publish their own music and expose it to a larger audience. Music videos viewed on YouTube is still sometimes the basis of a band’s appeal, particular music in the charts.
Now the streaming websites such as YouTube or MySpace allow anyone to pick specific videos to watch instead of watching a playlist on TV, it also allows anyone to publish their own music and expose it to a larger audience. Music videos viewed on YouTube is still sometimes the basis of a band’s appeal, particular music in the charts.
There are 4 types of music video:
1) Performance
2) Narrative
3) Animated
4) Abstract
Music videos play an important role in the modern music
industry. In the 1980s, MTV was created to show music videos round the clock,
all day every day. The music video became more and more popular. The most
expensive music video to be released was ‘Scream’ by Michael Jackson and Janet
Jackson released in 1995, costing $7,000,000.
